“If you build it, they will come” may have worked in the movie Field of Dreams, but if that’s your advertising motto your business won’t last long. Whether your small business is online or offline, you need to communicate your existence to your target audience if you want to sell anything.
“Word of mouth is all you need” is another awful adage for your business. Word of mouth may keep you afloat at first, but it will limit you when it comes to growing your business in the long term. The sad truth is that customers tend to talk a lot more about bad experiences than good ones.
Or is “Location, location, location” your rallying cry for your bricks and mortar business? After a time you’ll find that location isn’t everything. While it certainly has an influence, businesses can succeed or fail in any location. It’s best not to rely on location to bring you all your business.
The competition is fierce out there. As a small business owner, you’re up against not only other small businesses, but giants like Amazon, Target, Walmart, and eBay. Building a great product or service just isn’t enough; you need effective advertising to survive.
Luckily, the Internet has made reaching your target audience, no matter where they may be, much easier and cheaper than before. Instead of spending hundreds or thousands on a TV commercial or an ad in the yellow pages, you can spend just a few bucks advertising on websites and social media.
But the world of online advertising can be overwhelming for a busy small business owner to navigate. Should you invest in Google AdWords or Facebook ads? How much should you bid? And that’s not even getting into all the confusing jargon and acronyms you need to know to buy an ad, like CPM, CTR, PPC.
That’s why we put together this graphic guide to getting started with online advertising. Check out the basics below, so you can focus on getting the word out about your small business!
Advertising online can be overwhelming, but it doesn’t have to be. Use this quick beginner’s guide to learn more about the various advertising options, so you can draw new traffic and customers to your website.
Before you can launch a campaign, you need to understand some of the most common terms used in the industry.
Advertise your products/services on social media websites such as Facebook and Twitter.
Here is a look at the basic process for Facebook and Twitter.
Based on a PPC model, advertisers set a budget, or the maximum amount of money they are willing to spend per day, and a maximum CPC bid.
Automatically bid on ad displays before a website loads.
Advertise through graphics on web pages, in applications, e-mail, etc.
This cookie-based technology allows companies to anonymously “follow” their audience on the web.
Advertise your products/services through a number of other outlets.
When diving into online advertising, experiment with a variety of advertising platforms and campaigns to figure out what works best for you.