“If you build it, they will come” may have worked in the movie Field of Dreams, but if that’s your advertising motto your business won’t last long. Whether your small business is online or offline, you need to communicate your existence to your target audience if you want to sell anything.
What is Google Remarketing? Google Remarketing can help you reach people who have previously visited your website. You can even show these previous visitors ads that are tailored to them based on which sections of your site they visited. Your ads could appear to them as they browse other sites that are part of the […]
For new websites (and businesses), proper SEO ensures that people searching for your business’s name are able to find your website. After fuller implementation, SEO will also help users searching for your products and services to find your site instead of a competitor’s.
The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.