Category: Search Marketing

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How to Write Killer Content

October 22, 2015 by in category Content Marketing, Search Marketing

Once upon a time, not too long ago, I wanted to write killer content — the perfect blog post. I wanted to write the most shareable, clickable, readable, memorable post that I could. But how? The first stop in my quest? An infographic from Salesforce Canada. (To see the infographic itself, please check out the […]

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How to write clearly

October 20, 2015 by in category Digital Marketing, Search Marketing, Social Media Marketing

When we ask a website’s visitors why they didn’t buy, they often report that they were confused. They hadn’t understood the words on the site. And visitors can’t buy what they can’t understand. So, with millions of dollars at stake, why are many websites confusing?

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What is Canonicalization? #SEO

October 17, 2015 by in category Search Marketing tagged as ,

Canonicalization can be a challenging concept to understand (and hard to pronounce: “ca-non-ick-cull-eye-zay-shun”), but it’s essential to creating an optimized website.

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Social Media for Business

Social Media for Business

The Benefits of Social Media for Your Business

March 13, 2015 by in category Digital Marketing, Inbound Marketing, Search Marketing, Social Media, Social Media Marketing tagged as ,

Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.

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Startup Pivots story

Startup Pivots story

Startup Pivots story – That Changed the World

March 1, 2015 by in category Content Marketing, Digital Marketing, Search Marketing, Social Media, Web Design tagged as

Today, the smartphone in your pocket is more powerful than the computers NASA used to put astronauts on the moon. Modern technology is developing at an exponential rate — so fast that some predict that humans won’t even be able to keep up with some kind of artificial intelligence to help us.

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