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26 Digital Marketing Stats and facts.

26 Digital Marketing Stats and facts.

The only constant is change.

From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next. Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus. From Myoptimind.com, here are 26 Digital Marketing Stats and facts you should know :

 

E-mail Marketing

  1. E-mails opened on smartphones and tablets have raised by 80% over the last 6 months.
  2. Average return for e-mail marketing investment is $44.25 for every dollar spent.
  3. 85% of people would rather provide an e-mail for an e-book over a tweet

Blog and Content Marketing

  1.  Blog give sites more indexed pages and more indexed links
  2. Blogs are 63% more likely to influence purchase decisions than magazines.
  3. Companies that blog more than 15 times per month get 5 times more traffic.
  4. The average content length for a page that ranks in top 10 position is 2000 words.
  5. If a post is greater than 1,500 words, it receives 68.1% more tweets and 22.6% more facebook likes.
  6. Posts with a title length of 10 to 18 words get more links.
  7. Articles with images get 94% more views.
  8. Companies that use infographics grow in average of 12%
  9. Companies see 55% increase in leads from increasing pages from 10 to 15

Videos

  1. Using videos on landing pages can increase conversions by 86%
  2. Videos get 267% more links than normal posts.
  3. 58% of your audience will stop watching video within the first 90 seconds.
  4. Video keeps prospect customers on site up to 2 minutes longer.
  5. 20% of people will read text while 80% of people will watch a video with the same exact content.
  6. Viewers retain 58% of what they see but only 10% of what they read.
  7. Websites with videos are  50 times more likely to rank on Google first page.
  8. A consumer who views a product video is up to 144% more likely to add the product to cart.

Online Shopping

  1. 67% of consumers say that quality of a product images is important in selecting and purchasing a product.
  2. consumers who receive e-mail marketing spends 83% more when shopping.
  3. consumer who receives email marketing order 28% more often.
  4. Personalized e-mails improve CTR by 14% and conversion rate by 10%.
  5. Average buyer consults 11 consumer reviews on the path to purchase.
  6. The average CTR from banner advertising is 2.1%